Welcome to Blogging and Social Media Simplified.

My intention is to help you grow your brand in the digital space without the hustle and the overwhelm. Learn to cultivate deep connections with your readers and followers.

If you are a blogger or social media content creator, here you’ll learn to DIY and grow your traffic and social media presence in an organic manner.

How I can actually help you:

How to grow Genuine & Organic Traffic that sustains for the long term

  • Teaching you SEO and how to make it work for your blog
  • Teaching you about Pinterest and its potential as a source of organic traffic

    How to build an authentic brand:
  • Learning to create content that connects with your audience on Instagram
  • How to build an engaged e-mail list of people who are keen to hear from you

Here is a complete list of the Free Resources on my Blog that will help you get started on your blogging journey.

Blogging Tips

I absolutely love all things to do with blogging! I’ve been doing this for 12 years now and each year I keep learning even more as I go along.

Some really popular posts on the blog include my round up of the best blogging apps and apps for entrepreneurs (most of which are completely free).

Starting a blog? Use this SIMPLE tutorial to find out how to do that.

Making money with your Blog

If you’re in the blogging space to make money, I can help you with that too.

If you are keen on making money from your blog, this can be done in one of the following ways:

  1. Ad Revenue: For this you need a minimum of 10,000 Page views per month. Doing so can help you get into a premium Ad network like Monumetric.
  2. Email Marketing: If you start growing your email list early on and nurture them right, you’d be able to sell to them and make money that way.
  3. Affiliate Marketing: Once you have a steady flow of traffic, you can monetize that by recommending products that you use. Linking them to affiliate products will help convert those into commissions for you.
  4. Your Own Products: Launch your own digital products, printables and courses and make steady income from these sources.

*Don’t miss this fabulous interview with one stay at home mom who makes over $5000 per month with her blog!

Email Marketing for Your Blog

Interested in growing an e-mail list for your blog or brand? Wondering how to get started?

Check out my tips on launching a newsletter, growing your subscriber list by leaps and bounds, segmenting your RSS feeds and much more!


Pinterest Strategy

Pinterest Tips for Beginners. My ten tips will help you understand how to start with this brilliant social media search engine. Want high-quality, organic traffic to your blog? Pinterest is the answer.

In late 2017, I took an active interest in Pinterest as a way to drive organic traffic to my blog. What began as a hobby bloomed into a career.

In April 2018, I quit my earlier job to dive into my online consulting business.

From tutorials on this blog to workshops and designing Pinterest pins for happy clients, I talk about it all here. Whether you’re just getting started with Pinterest or need advanced tips on Tailwind (the Pinterest scheduler) or need guaranteed ways to design pins that get you clicks, find them all on this site.

Productivity Tips

If you know me at all, you’d know that this fits right into my Type A persona. I LOVE lists, I love being productive and I love finding ways to make the most of your time.

Even though I am in the social media space, I spend very little time on social media itself.

Whether you are a working professional, stay at home parent, hobby blogger or running your own business, I share productivity tips that will keep you on top of your game



From helping bloggers create a content strategy to developing an email marketing plan or helping them DIY their Pinterest profile, I have a series of services that will help you, no matter what your level of expertise in the blogging world.

Get affordable, customised packages to suit your budget.

Start with a 30-minute Consulting Call here: BOOK A CALL TODAY

Here’s a link to my Services page to see how we can work together

If you are a brand looking for collaborations, please read my FAQ page before you contact me.


If you enjoy self-paced courses to learn the ins and outs of blogging and social media, you’d like my free courses.

Check out how to grow your Instagram Page

Improve your Blog in 20 Days with the Blogging Boost Bootcamp. Grab a copy of the FREE 23-Page E-book today!



Connect with me!

E-Mail: Send your queries/ post requests/ feedback to

Follow me on any of the social channels below and say Hi. I promise to check out your handle too 🙂


Hello, I’m Shailaja Vishwanath: Your friendly blogging and social media coach who believes in mindful productivity.

I’m a stay at home solo entrepeneur, fitness fan, wife to a wonderful man and mom to the most amazing teen daughter.

When I am not doing my most favourite thing in the world (blogging), I’m doing the next best thing- Reading. From fiction to non-fiction, I have a pretty wide array of interests.

Welcome to my space and I am glad that you’re here to learn how to launch a blog or a genuine social media presence.

Well, that’s me. Now, I hope I’ll get to know you too. Want to talk right way? Click here to book a call with me to get your queries addressed.

P.S. You may occasionally stumble across a parenting post on this blog because when I launched it in 2007, that was how it all began. From ‘Diary of a Doting Mom’ to ‘Blogging and Social Media Simplified’ this blog has come a long way and I have loved every avatar it has taken on.