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Writing an ‘About Me’ Page is one of the most important things you can do for your blog.
Yet, many bloggers don’t pay enough attention to this crucial piece of real estate on their website.
Most of them either write a brief back story about themselves in under 5 lines or worse, many of them don’t even have an ‘about me’ page!
But this page is important for so many reasons, all of which I will outline in today’s post.
What’s more, it’s an absolutely easy way to drive more traffic to your best posts. Really!
This post contains Referral/Affiliate links. What that means is if you click on any of the links and make a purchase, I get a commission at no extra cost to you. Read my complete disclosure policy here.
Writing a great about me page is not only necessary; it’s incredibly simple.
Once you’ve set it up, use my checklist below to see what a good about me page should include.
Clean up, revamp, refresh and update your ‘About Me’ page. See the difference it makes to your traffic and engagement.
Here’s a link to my own ‘About Me’ page you can keep open in a different tab, to follow along with the points listed below.
How to Write the Best About Me Page for Bloggers
- How to Write the Best About Me Page for Bloggers
- Start with your audience
- Write a brief personal intro
- Add a clear picture of yourself
- Link to your page on your blog’s sidebar
- Treat it like a post
- Title your page creatively
- Give it a different name on the Menu
- Grow your Email List
- Link your best-performing posts
- Link to your top categories
- Add a contact e-mail
- Link to social media handles
- Link to a features page
- Ensure you link to an FAQ page
- Services you offer (if applicable)
- Link to your store (if applicable)
- Link your page in your downloads
- Add a pin leading to your about me page
- Update it regularly
Start with your audience
Your ‘About Me’ page is not actually about you.
The thing about an ‘About me’ page is that a reader is keen to know how you can help them.
So the focus is always on the reader. How can you serve them? How can your content help them?
What is it that THEY want? Tell them what it is that YOU can provide specifically.
For example, my about me page mentions this:
I help bloggers and website owners grow their traffic and social media presence in an organic manner.
Engagement and learning is what I recommend along with organic, sustained growth in the blogging arena.
Notice that the focus is how I can serve the audience.
Not just that; I have mentioned my USP: Organic growth. Very few people talk about that in the blogging niche. My focus is on value-based engagement over numbers.
Write a brief personal intro
The introduction section is very crucial.
It has to be a good mix of the personal and the professional.
While you don’t have to talk about that vacation you took in Hawaii last year, you do have to briefly mention things like your name, your background and your hobbies.
Professionally, if you are certified in a specific skill set which is relevant to your domain, include that for sure.
This is particularly important for SEO purposes if you are a certified professional in the medical/nutrition/healthcare niche.
Add a clear picture of yourself
A clear-looking head shot goes a long way to create the right impression.
Ideally, use a professionally-taken shot.
If not, use any picture where your face is clearly visible.
Just don’t use a selfie!
This is a very crucial component of branding and visual recall. Over time, you need people to associate the image with your blog and your name.
Link to your page on your blog’s sidebar
A blog’s sidebar is one of the first things visitors see when they land on your site.
Give them something interesting to look at.
Even if they land on your blog via mobile, they will still see the sidebar if they scroll to the end of your post. Don’t miss out on this opportunity.
In this case, add a head shot of yours together with a 2 or 3 line introduction that then links directly to your ‘about me’ page.
You can do this with any theme of course.
But using the Victoria theme from BluChic Themes gave my sidebar that absolutely professional finesse and feel that I never had with my older themes.
An investment well worth making, I guarantee it! 🙂
Treat it like a post
Treat the About Me Page as importantly as you would a post on your blog.
You’d notice that my page has a detailed and extensive layout.
From images to a flow, it has everything a user will find relevant when navigating across my blog content.
This means increased time spent on page (which is good for SEO) and a higher chance that people will stay around and click on links.
The latter is great for ad revenue, affiliate links and opt-in pages on your blog.
Title your page creatively
This is a tip I picked up in a course I purchased last year.
Your ‘About me’ page doesn’t have to say ‘About Me’!
Pick the focus that you have with your blog and make that the title of your page.
For example, the title of my page is ‘Learn how to launch a money-making blog’!
Think about it!
You’re more likely to read through the content now instead of just another About me page, right?
Headlines are the secret sauce to hooking readers and keeping them on your page for longer.
Give it a different name on the Menu
If the title is one place to be creative, the other place is the Menu bar on your home page.
You should definitely add a link to the About Me page on your Main menu.
But again, you don’t have to call it ‘About Me’.
Mine says ‘Start Here‘!
Why does this work?
Because it’s an imperative command with a very direct and effective CTA (call to action).
People are compelled to take action when they are told what to do, in the online space.
Grow your Email List
You know all those lovely lead magnets and content upgrades you created to get people to sign up for your e-mail list?
The About Me page is a perfect way to showcase them and grow your e-mail list!
If you notice my page, I’ve linked to multiple opt-in forms all through.
From Pinterest design tips to a free blogging e-book to 360 blogging ideas to get you through an entire year, there’s something for everyone!
It’s ideal to identify who is interested in your content and give them something to look forward to.
Link your best-performing posts
Google Analytics will let you know which of your posts tend to get the most traffic over time.
This is useful, analytical information that you can showcase on your about me page.
Obviously, people are interested in these posts.
Show them a little more love by placing them front and centre for your audience (new and old) to check out.
For example, my two top performing posts across time are my 12 Best Free Blogging apps and 11 Best apps for Entrepreneurs.
Link to your top categories
The beauty of an about me page is that it lets you inform people exactly what you blog about.
If you write about more than one niche or many categories under a single niche, this is a great place to sort them out and display them.
As you can tell from my page, I talk about blogging tips, social media strategy, Pinterest help, Email marketing and how to make money with your blog.
At a single glance, the reader gets an overview of my areas of expertise.
Add a contact e-mail
The ‘About Me’ page is usually where people tend to look for a way to get in touch with you.
Add your e-mail address to this page in addition to having a separate ‘Contact me’ page.
Essentially, the goal is to make user experience easy and comfortable.
The more information you provide on a single page, the more likely it is that the person will reach out to you directly.
Link to social media handles
By that same logic, definitely link to your active social media handles.
I love the new Gutenberg editor that allows me to add a fancy-looking social media icon block in my About me page.
Some people prefer to connect over social media. Give them the opportunity to do that.
Link to a features page
If you’ve had the opportunity to work with brands or be featured in top performing lists in your niche, add a link to that page here.
Remember that these things add weight to your credibility in this profession.
The more authentic and useful the features and media mentions, the more loyal and authentic your reader base.
Ensure you link to an FAQ page
As a blogger, you may have brands and other bloggers reaching out to you.
This could be for collaborations or guest posts or just about anything that helps build your network.
An FAQ page can help answer some of the most sought-after questions that bloggers typically get.
For instance, do you allow promoted posts? Do you write book reviews? Do you work on pro bono basis for special cases?
Link to all of these in your FAQ page and add that link to the About me page.
Services you offer (if applicable)
If you, like me, are a service-based professional, definitely include a link to your services page here.
People would much rather reach out to you once they’ve read through the different things you can help them with.
The About me page is the perfect build up before you engage with them and present your portfolio of services.
Link to your store (if applicable)
If you have an online store where you sell either digital products or actual products, you want a link to that page here!
People tend to miss the link to your shop or resources.
But when they are reminded of its existence in your about me page, they will naturally gravitate to that link and explore your store.
Link your page in your downloads
If you offer free downloads and printables to your subscribers, don’t forget to link to your about me page in them as well.
Many bloggers, self included, tend to link back to our home page.
But linking back to your about me page is a much better decision.
The ROI in terms of returning and engaged readers will be significantly higher.
Add a pin leading to your about me page
Pinterest is one of the most resourceful ways to drive traffic to your blog.
Your about me page is no exception to this rule.
Drive targeted traffic to your about me page by creatively making pins that will send people to your blog.
Check out this one below, as an example.
Hint: Your Pin doesn’t have to say ‘About me’ on the image. 🙂
Update it regularly
Whew! That’s a long list, isn’t it?
Well, the last tip I have for you is to update your ‘about me’ page once every 3 or 4 months.
When you decide to add or delete services, upgrade your packages or prices on your products or if you decide to completely revamp your blog or rebrand it and take it in another direction, keep the page updated.
It’s the most important page on your blog.
Let’s give it the attention it deserves!
For a detailed study of some classic about me pages that convert well, check out Hubspot’s list of 15 Best About Me and About Us Pages.