Every serious blogger, at some point, is faced with a very important question when it comes to blogging courses: Should you invest in them?

I’ve been there and in today’s post, I intend to walk you through the pros and cons of investing in courses together with suggestions on what you can do. Ready?

This post contains Referral/Affiliate links. What that means is if you click on any of the links and make a purchase, I get a commission at no extra cost to you. Read my complete disclosure policy here.

Towards the end of 2018, I did a series on my blog called ‘Plan Your Blog’. In that, one of the things I talked about was the need to create an annual and monthly budget for your blog.

How to create a Budget for your Blog and stick to it.

So, if you read that post, one of the first things I say in that is ‘Do not spend money that you do not have.’ And I will continue to stand by that every single time.

The pointers below will discuss how this plays into your overall investment strategy when it comes to your blog or website.

6 Questions to Ask Before you Spend Money on a #Blogging Course. Click to Tweet

Do you have the money?

Every blogger falls into one of three broad categories: Beginner, Intermediate and Advanced. Apart from that they fall into two elements: The hobby blogger and the business blogger.

The latter is the one I am targeting, because hobby bloggers, very honestly, do not need to spend too much money on their blog.

But, if you are serious about making money from your blog, generating revenue and scaling it up as a business, then you must be more precise in your analysis of your finances.

Beginner blogger: If you are just starting out as a blogger, but you do have some income filed away from another job , then you’d need to focus on how to portion it out for different items. You’d definitely need to pay for hosting (I recommend Chemicloud {Affiliate link} ). Additionally, a domain name, maybe a couple of paid plugins and a good laptop are worthwhile, one-time investments.

If you have money left over, then consider buying a course or e-book if it fits your budget.

* This E-BOOK priced at $25 is a great way to get started. I am a long-time subscriber to Ana’s newsletter and absolutely love how she packs her courses/content with information that is easy to digest.

Intermediate/Advanced blogger: If you have been blogging for a while now, anywhere from a year to 10 years, your focus and budget would be a bit different. In addition to the above items, you could consider buying a course or a bundle of courses to supplement the growth of your blog.

Invest in a course that tells you more about how to fine-tune your process and scale up your methods to see better returns.

Although I have been blogging for over 11 years I would place myself between intermediate and advanced. For one thing, I never thought of monetizing until a decade after I started blogging.

Now that I have, I have become more intentional with my time and money. So, in late January, I took the plunge and bought the Traffic Transformation Guide by Lena Gott. {Affiliate Link}

And let me tell you, the results have been incredible! Within a month of implementing just 20% of the strategies she speaks about, I broke through the barrier of 11K page views on my site, when I’d been stuck on around 8K for the longest time ! See screenshot below:

Of course, please bear in mind that this course costs $79 and I was able to make that investment after I managed to make some money with my blog. The good news is that this is a one-time investment and I get lifetime access to the course. So yay!


Is the same content available for free?

There’s no good reason to spend money on a course, if the same high-quality content is actually available for free, right? I mean Google exists for a reason.

In the last 18 months, I’ve done extensive research on a variety of topics from Pinterest to blogging for business and social media strategy and this is what I have learnt:

Free content exists and it’s fantastic too. But it takes time to find the right content.

As an example here is a free ‘Start your blog’ course offered by Chelsea Clarke of ‘Her Paper Route’. It’s pretty well laid-out.

The only downside to free content? Well, two, actually.

One: There’s no way of knowing for sure if the free content is actually good unless you’ve worked your way through it.

Two: It involves a lot of research, trial and error and searching on your part to find the perfect free courses.

To make things easy for you, click on the image below and check out the FREE courses offered by Lena Gott in the ‘Adventures in Blogging’ series. Those are the courses that helped me realise that I am spending money worth every penny on her paid courses!

Free 5 Day Traffic and Monetization Mini Challenge by Lena Gott. Adventures in Blogging. Free course.

In this case, the investment you’re making is time, instead of money. That’s a call you need to take.

Oh and if you want one of MY free courses, check out this one below.



This post contains links to the Amazon affiliate program. As an Amazon Associate I earn from qualifying purchases. You can read my complete Disclosure policy here.Β 

What is your focus area?

Many bloggers make the mistake of jumping head first into a course without knowing the most important aspect: Is this something that they actually need to focus on, at this time?

If you are thinking about driving traffic to your blog and maybe get into an ad network to generate revenue, then I’d recommend Pinterest as your focus area.

For that, I would suggest buying two courses. One is Pinteresting Strategies- the manual pinning course by Carly Campbell. Trust me, money well spent.

The other is ‘The Perfect Pin’ by Breaking the One Percent. Priced at just $9, this is a steal like no other. Learn to make pins that will stand out and drive traffic to your blog with minimal effort.


Within days of buying the second course, I had a pin that went viral! I was delirious with joy. πŸ™‚

If your focus is affiliate marketing, then I recommend Carly Campbell’s course ‘Affiliate Marketing for Bloggers’. Within 2 months of using her course, I had my first month of affiliate revenue for $1000! It thrilled me no end.

Remember, if you don’t have a clear focus, you don’t want to invest in a course just yet. Identify what you want to achieve and then pick a course to suit that need.


What do the reviews say?

This is just common sense, of course. How many reviews of a particular course or product are you able to find online?

Most importantly, do the reviews show actual results?

Let us assume for one minute that you buy a product or course on my recommendation. If you do, then I would absolutely insist that you buy only after viewing my stats for the course.

If the stats are unavailable for some reason, I encourage you to drop me an e-mail and ask for specific feedback and growth stats.

Seriously. Drop me a mail and ask me anything:

shailaja @ shailajav dot com


How high is the commission for a course?

I told you I believe in transparency. πŸ˜‰

If I were to buy a course based on a person’s recommendation, I’d be curious to know exactly what they’re gaining out of it.

For instance, most affiliates make anywhere between 25% to 40% of commission based on a sale. And as a fellow blogger, I actually believe that this is an honest way to make money, provided the course IS that valuable.

I have actually bought many other courses which didn’t live up to my standards. (Please don’t ask me for names of the courses. I respect the work the course creator has put into the content. It just didn’t work for me, that’s all).

So the thing I do before buying any course is sign up for my favourite bloggers’ newsletters. I study their e-mails and observe the kind of content they send me for free.

I then wait to see if they recommend a course, back it up with research from reviews online and take the plunge. Finally, I send the blogger an e-mail a week or so later, thanking them for recommending the course, because it made a difference to me.

*This is optional, by the way. I just like to keep in touch with other bloggers and build a sense of community.

One blogger whom I will whole-heartedly recommend for the sheer quality and depth of her content is Meera Kothand. If e-mail marketing is your focus, you would really benefit from anything Meera creates. I’ve bought all of her books listed below. πŸ™‚


Will you work on the course?

This must probably be the very first question to ask yourself.

If you buy a course, will you actually work on it? Because, otherwise you won’t see results. I am serious.

The only way you can know for sure is to set aside a budget each month to invest in one course of your choice. Once you buy the course, see if you are able to set time aside every single day to work on it.

If the answer is yes, you’d see consistent and significant growth. If you’d rather buy the course and let it languish on your laptop, then hey, the course cannot be blamed. Right? πŸ™‚

And there you have it. I’ve laid out all the reasons to keep in mind before buying a course. Now it’s your turn to decide if it is worth buying.

Occasionally, once or twice a year, there are flash sales on course bundles which are jam-packed with items at a throwaway price. That may be a good place to start if you ever think about buying a course.

Pin this post for later

Blogging courses: Yes or no? There are a few things to keep in mind before you spend money on a blogging course. I lay out my honest answers in this post. From budget to reviews, these are things you must keep in mind. #Blogging #Courses #StartABlog

Shailaja V

Hi there! I'm Shailaja Vishwanath, a blogger with 12 years of blogging experience and a parent to a teen. I work as a digital marketing and social media consultant. From positive parenting tips to useful productivity hacks, social media advice to blogging advice, you'll find them all right here. Welcome to my blog.

7 Comments

Ashvini Naik · March 13, 2019 at 7:19 pm

That’s really an honest post you’ve put forward, Shailaja. I’m bookmarking this & I’ll come back to it when I decide to buy the course (s) I like.

Thank you!

Shantala · March 13, 2019 at 8:43 pm

This is pretty much the way I decide whether or not to get courses. Though I have to admit I’ve not always paid attention to what they are getting from promoting the course. If I feel the course has value, and I trust the person recommending it, that’s usually enough for me. I get the course from their affiliate link.
Shantala recently posted…The Kiss Quotient by Helen Hoang – A New 5 Star RomanceMy Profile

    Shailaja · March 13, 2019 at 10:33 pm

    I know you very well πŸ˜‰ And yes I really appreciate that about you- buying through the affiliate link, every single time πŸ™‚

    I also have to cover the bases for all kind of buyers with the questions they may have based on their need to buy a course .
    Shailaja recently posted…Blogging Courses: 6 Things to Ask Before You Buy ThemMy Profile

Saurabh · March 14, 2019 at 9:08 pm

Hi, am really thankful to you for sharing this help guide especially for blogging course.

I agree that we need to check out each and every aspect before buying any blogging course like a review of that Course.

Could you please, recommend me any blogging course, If I primarily want to drive traffic to my blog?

Thank you.
Saurabh recently posted…15 Best Free Blogging Apps for Bloggers to Stay OrganizedMy Profile

    Shailaja · March 14, 2019 at 9:58 pm

    Hi Saurabh!

    Depending on your budget, I’d say Lena Gott’s Traffic Transformation Guide (mentioned in the post) is one of the best courses for Traffic growth. She shares some very practical and useful tips to make it happen.
    Shailaja recently posted…Blogging Courses: 6 Things to Ask Before You Buy ThemMy Profile

21 Daily, Weekly and Monthly Blogging Tasks Every Blogger should Do · March 18, 2019 at 1:32 pm

[…] READ: Paid and Free Courses that I Recommend for Every Blogger […]

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