Blogger’s block? Writer’s block? Strapped for ideas? What if I told you that I have a method that will completely eliminate the above problems? That not only will you have a ready method to find blog post ideas but that you will never run out of ideas to blog about!
Sounds too good to be true? But I am not joking! Follow these 3 easy tips every single time and I guarantee that you will have a never-ending supply of blog posts to fill your editorial calendar for a whole year or two!
Oh and the best part? All of these tools are FREE!*
Step 1: Look at your Google Analytics
Google Analytics is the serious blogger’s best friend! I keep telling my clients who reach out for content strategy and blogging advice that the first thing they need to do is look at their content and analyze what is doing well and what isn’t taking off.
Google Analytics is a free tool that drills down into the nitty-gritty of what content works across your demographic.
How to use Google Analytics for content ideas
a) When you are inside your Google Analytics, navigate to the left hand panel where you see the term ‘Behaviour’.
b) Set the time frame for the last 90 days. It will now sort and show your top 10 posts of the last 90 days.
c) Use this as the basis for creating more content along the same lines.
*Bonus: Link your website to Google Search Console (also known as Webmaster Console). This will give you specific insights into the key words that drive people to your website.
Step 2: Use BuzzSumo for Blog Post Ideas
I’m all for using free tools as much as possible, especially when you’re starting out as a new blogger. No point in spending tons of money when you’re not sure how long you will keep blogging.
For that reason, I really love the free version of Buzzsumo when it comes to content generation ideas. Now, Buzzsumo does a lot more than content research, but the free version (which is what I use) is effective enough for most bloggers.
When you first sign up for Buzzsumo, you get a 7-day free trial with complete access to all of Buzzsumo’s features.
After that, you have continued access to my favourite feature: The Content Analyzer Tool!
As you can tell from the image above, this is how the tool works.
a) Enter any phrase or key word in your niche. For example, I have entered ‘Tailwind Tips’ in the example above.
b) Once you do, the top 10 results in that will pop up on your screen. (You get more results in the paid version, but 10 is plenty for our purposes)
c) Observe to see how many social shares each post has and also, on which network. Some posts do well on Pinterest, while others rank well on Linkedin or Twitter.
d) If your own site is at the top of the results, congratulations!
e) Study the headlines used by the top 10 articles. Use them as a base for creating content in your niche.
Step 3: Use Pinterest Keyword Search
By far the easiest and most inexhaustible supply of blog post ideas and my personal favourite method is using the Pinterest Keyword Search Tool!
Let me show you how it works:
a) Open up Pinterest.com and navigate to the search bar at the top of the page.
b) Enter any key word and look at the tiles that pop up below the search term.
c) Observe that the coloured tiles are ranked from left to right in terms of popularity and search volume.
d) Select the tile closest to your search requirement and study the top two rows of results. Those are what people are searching for.
Then, what I do is I add those pins to a secret board that I have for blog post ideas in every niche of mine.
Hello, Endless Supply of Blog Post Ideas 🙂
That was easy, wasn’t it?