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So you’ve got your Pinterest account all set up, right? Created an account, converted it to a business one, enabled rich pins and the 7 other tips I shared earlier? Great! Now let’s get started with the last point in my previous post: How to join Pinterest group boards.

If you missed it, go read that post first: Pinterest for Beginners: 10 tips you need

But, wait! Why do you need Pinterest group boards? Isn’t an account enough to drive tons of traffic to your blog? Ah, my friend. Come on over, take a seat. Put your feet up and get comfortable. This could take a while.


Around June of 2018, Pinterest conducted a Creator’s Conference where they mentioned that they would be downgrading group boards.Β  Many people panicked because group boards were actually driving traffic to their site! Now what?!

The key thing to remember is that as long as you join the RIGHT group boards and pin judiciously, you’re still going to gain way more benefit from group boards than you’d expect. I explain more about that later in the post.

We already talked about how Pinterest is more a search engine than a social network. While that is true, there is a social aspect of the platform that we cannot overlook: Group Boards.

How to find and use the right #Pinterest Group Boards to grow your blog traffic. #Bloggers Click to Tweet

{Pin this post for later}

Your personal boards are ones where you can choose to pin your own content: pins from your website and pins that you find interesting. For instance, my key personal boards are the ones I use for my blog posts and my personal interests: parenting, blogging and social media tips, productivity, fitness and more. I have 13 personal boards, 3 group boards that I run and 60 group boards where I am a collaborator.

What are Pinterest Group Boards?

As the name suggests, these are collaborative boards.Β Group boards are where people come together to share their pins leading back to their own blogs. Other users will re-share your pins to their respective boards. How will you identify a group board, you ask? Simple.

Group boards will have a circle with 3 or more faces on the bottom left of the board. Check image below:

Pinterest group boards view

Why Group Boards?

Let’s say you have 100 followers on Pinterest. Unlike Twitter, Facebook or Instagram, your follower count is not nearly as important on Pinterest. For instance, I have 450 followers on Pinterest. By itself, that number is quite small in terms of an audience.

But since I am a part of 60 group boards, the potential for my pins to be seen grows exponentially. If I pin to a board which has 10,000 followers, think of the reach that affords my content. Everyone who pins to a group board and their followers become, potentially, my audience! This is why people say that it’s not how many followers you have but how many group boards you belong to, that makes all the difference to blog traffic.

How to find Group Boards to join on Pinterest

Now comes the hard work. I began actively scouting for group boards in mid-September. These are the various things I did (and continue to do), to grow my group board count. Identify your niche and find group boards accordingly.

  • Search on While many people admit that Pingroupie doesn’t update their database often enough, I have found a few very good boards thanks to this site. It sorts boards by category, number of pins, number of collaborators and number of followers. I’d advise you to look at the follower count and pick boards accordingly.
  • Join Facebook groups for Pinterest: This has been one of the better ways to find boards to join. I spent most of October joining a number of Pinterest groups on Facebook. They have group board invitations by niche, pin and re-pin threads on a weekly basis and calls for collaboration.
  • Read tons of blogs: Okay, a ‘ton’ may be an exaggeration, but I did read at least 10 blogs a day on Pinterest group boards. Then, I actively followed their accounts and sent out mails asking to be added to their group boards.
  • Studied my Pinterest Analytics: I spent one day a week (okay, maybe 3 days a week!) studying my analytics and figuring out which boards were driving traffic to my website. I then sent a message to the board owners asking if I could join them.
4 Ways for #bloggers to find Pinterest group boards to join. Click to Tweet

How to join a group board

Earlier, group boards clearly had a description that mentioned what needs to be done. Usually, it’s good practice to follow the board owner. You’ll find they are labelled as ‘owner’ in the Pinterest app or are the left-most person in the list of accounts when seen on desktop.

*Hint: If you are on desktop, see the URL. It will have the name of the user displayed before the name of the board. For instance:Β

Board owners will ask that they be e-mailed or sent a message via direct message on Pinterest, with a request. I usually have a template e-mail drafted and when I see a board I like, I send it to the person, addressing them by name. That’s always a nice touch, by the way.

I include my name, my Pinterest profile link and a link to the board I’d like to join. Most board owners respond within 2 or 3 days. Others may not respond for a while. Wait a while and then re-send the e-mail.

IMPORTANT NOTE: Only ask to join group boards in your niche. Stop joining the catch-all boards or the ‘Pin Anything’ boards since those are the group boards that are losing traction on Pinterest.

Join my Group Boards

MyΒ  group boards are primarily in my niche: Parenting/ Social Media and Blogging Tips/ Blog Promotion. Remember, my group boards are extremely niche-specific, so I do not add anyone who requests to join.

Click here to request to join them: Join my boards

You can check them out here:

The Crucial Question: How often should you pin to group boards?

I know what you’re thinking. How often should you pin to drive quality traffic back to your blog? Honestly, this varies from one person to the next. But I find that three things are important:

  • Consistency
  • Finding the right ratio of your pins vs others’ pins
  • Pinning to the right boards

I pin every day. I usually set aside half hour a day to pin content. On a given day, I pin between 35 to 50 pins. To keep things balanced, I aim for a 60:40 or 70:30 ratio of my pins to others’ pins. Finally, pinning to the correct niche boards is extremely important. Parenting posts do well on parenting niche boards while blogging and social media strategy do well on other boards.

Find the right balance and see what works for you.

Wait, there’s more!

In my follow-up post to this one I l talk about the following:

  • How many pins I add per week to my boards and group boards
  • How I use Tailwind and group boards to boost my daily and monthly page views (see images below)
  • How I use one-click to separate my parenting pins from my blogging tips
  • How I study my Pinterest analytics
  • How I spend only 45 minutes a day on Pinterest to make this work

Daily page views for December 2017 (An average of 1000 page views a day!)

Views for month of December, 2017 (13k page views in 12 days)

Don’t forget to come back and check that post when it’s up!

Pinterest Group Boards

*Featured & Pinnable images courtesy: Shutterstock

Shailaja V

Hi there! I'm Shailaja Vishwanath, a blogger with 12 years of blogging experience and a parent to a teen. I work as a digital marketing and social media consultant. From positive parenting tips to useful productivity hacks, social media advice to blogging advice, you'll find them all right here. Welcome to my blog.


Rajlakshmi · December 13, 2017 at 6:34 am

OMG look at those stats. Thanks to you I am now a part of few group blogs… Although I haven’t turned into a serial pinner yet. Some days are good, some are bad. But your success story is so inspirational I need to find more groups

    Shailaja · December 13, 2017 at 9:47 am

    Thank you, Raj! It’s very heartening to see hard work pay off the way it has πŸ™‚ And the good news is this will continue to grow as the months pass by. That’s the fun with Pinterest!

Rachna Parmar · December 13, 2017 at 8:24 am

This was very informative, Shailaja. I have been reading about group boards since a couple of weeks and have joined a few as well. Mostly my concern is the basics. I need to create more pins on my boards first. And yes, Tailwind is quite a lifesaver. Makes it so much easier to schedule. Been sending out requests for group boards. It is a slow process though.

    Shailaja · December 13, 2017 at 9:48 am

    Thank you, Rachna πŸ™‚ Oh I so hear you about the basics. And it is a slow process, definitely. I started working on it actively in September and only now in December has the traffic picked up. At least it’s holding steady. I hope you find more group boards to join. Tailwind is the best! I ran out of my 100 free pins to schedule but I still use the tribes and scheduler to find/share content. Saves a huge chunk of time.

Soumya · December 13, 2017 at 5:42 pm

Woah, look at those stats! I’m so happy for you. I have never linked my blog to Pinterest and don’t even know how to do it still. Looks like I have to go back to your previous post on it!

You are becoming a wizard (witch, but wizard sounds better, to hell with gender stereotypes) at this, aren’t you!


    Shailaja · December 13, 2017 at 5:48 pm

    Ha ha ha thank you πŸ™‚ Trust you to make me a wizard! Not that I mind, not one bit. Reach out any time for any help with Pinterest. I mean it πŸ™‚

SHALINI BAISIWALA · December 13, 2017 at 6:54 pm

Whoa the stats are amazing Shy- well done you!! I am taking a leafd out of your book- thank you so much for sharing the gyaan btw; its really generous of you to do so!!
I did start out initially with your guidance; looks like I need to get into it with a passion now! πŸ™‚

    Shailaja · December 13, 2017 at 7:17 pm

    Thanks, Shalini πŸ™‚ Always happy to help. Blogging means sharing. I truly believe in that.

Anamika Agnihotri · December 14, 2017 at 11:50 am

I created an account on Pinterest long back but could never figure out how did it work. I pinned a few images from my blog but could never find a way to place a link back to the blogpost. And now, it feels Pinterest is a different world of its own. Thank you Shailaja for patiently explaining the aspects of this platform to your readers. I have bookmarked this page as well and will come back to understand and indulge in some action later.

    Shailaja · December 20, 2017 at 9:42 am

    You’re welcome, Anamika. This takes time so set aside 30 minutes a day to spend on learning all about Pinterest. How I did that was by cutting down on Facebook and Twitter time to make it work. Definitely helps. Any doubts, Reach out to me. I’ll gladly help.

Vidya Sury · December 16, 2017 at 5:36 pm

Very useful tips, Shailaja! I am a little lazy with Pinterest, as with most social media, but I love the site. So easy to get sucked in, yet what an enjoyable way to boost traffic! I still don’t have the hang of it, but I guess I’ll get there. Pinned your post for future reference!

    Shailaja · December 19, 2017 at 9:19 pm

    Oh totally easy to get sucked in. So I use my time blocking technique and Tailwind to keep me sane πŸ™‚ So glad you liked the post. Thanks, Vidya!

Shilpa Gupte · December 19, 2017 at 10:24 pm

That was very informative, Shailaja! Especially for someone like me, who has been wondering how to get hold of group boards.
I will go step by step here..and will be visiting your blog when you post about Tailwind and its uses. You will be doing a post on it, won’t you?
Thanks a ton, babe!

    Shailaja · December 20, 2017 at 5:08 am

    Yes, definitely Shilpa. Tailwind will be written about soon on the blog, so do check back πŸ™‚ Always here to help you any time.

Gaurav Marketing · February 5, 2018 at 2:36 pm

Hey! Great post but I really wanted to just drop a comment on your blog. You are right about the ratio of my pins and other pins. Before that, I am using my pins only to post in my boards and I am not getting any traction before that. With that, I have to say you that Your blog has a super cool design. Is this WordPress by chance?

    Shailaja · February 5, 2018 at 6:42 pm

    Hi Gaurav. Thanks for the comment!

    Yes, this is self-hosted WordPress.

Food Lover · April 1, 2018 at 7:29 pm

Wow your blog design. I just love it!!!! I really appreciate the way you make us understand the post, the way you teach, the way you manage everything. I really love your blog. I will come back to read your tips again and again πŸ™‚

Till then,
Happy Blogging πŸ™‚

Seema Misra · April 29, 2018 at 1:44 pm

Lots of very useful information, Shailja. I have bookmarked this post and will be back to try and implement some of your tips.

Do read my post for Y and share your thoughts.
Yearning for a Boat Ride on Chilika Lake – Panthanivas, Satpada.

    Shailaja · April 29, 2018 at 4:53 pm

    Thanks Seema! I’m glad you found it useful πŸ™‚ I’ll be sure to read your post soon.

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