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There’s always these two polar opposites when it comes to social media. People either love it or hate it and to be fair, I’ve been on both ends of that spectrum. But it was only a while ago that I realised an important fact. To be productive on social media is to use it like a prescription medicine, not like an all-you-can-eat buffet.

The key here? Moderation.

I also know that as a solo entrepreneur I get to decide how to use my time. I can choose to get overwhelmed by the number of tasks I have on hand. Or I can take a deep breath, draw up a plan for the day and the week ahead and figure out how my time on social media is only spent on that which will help me with my business.

5 Ways to stay productive on Social Media as a Blogger. Click to Tweet

Use the Pocket App to bookmark articles

If there is one app I would recommend over and over again to every person, whether or not they are bloggers, it’s the Pocket app. Pocket is perfect because of a number of reasons. You know when you’re scrolling through Twitter or Facebook and come across a fabulous article that will help you as a blogger? Well, this is the perfect time to bookmark it.

Pocket lets you add tags relevant to the article. So, I can source articles from anywhere, add them to the app and there are two fabulous benefits to this. 

  1. I don’t need to read them right away. That way, I can focus on my task at hand.
  2. Pocket’s seamless interface and ‘send to Kindle’ option lets me read the article without the distraction of social media.

Don’t miss my review of the Pocket app in this list of 12 free apps for bloggers.

Schedule content using Buffer

Buffer is fantastic. It frees up your social media time while keeping you in touch with your audience at the most optimal times. Win-win, right?

All you need to do is set your schedule in the posting section of Buffer and then work out what content you’re going to share. I’m working on a month-long revised Twitter strategy so will let you know how that plays out next month.

This scheduling ensures that you are on social media only for limited pockets of time and connecting with your audience on the topics that matter.

Focus on organic engagement

This is something I learnt after devising my strategy. Numbers mean nothing, if they are not converting to one of three things: readers, subscribers or clients. In my case, all three are important metrics.

Which is why I don’t worry about page views each day. Rather, I focus on the quality of the engagement, both on my blog and on my social media channels.

For instance, the maximum engagement I get is from two places: my Facebook group and Instagram. And the fun thing? I have less than 200 people in my Facebook group and around 1200 followers on Instagram. When you think about it, that’s a really low number for a social media influencer.

But in my experience, the numbers don’t matter. The quality of engagement does. Think about it. Would you rather have 10 engaged subscribers or 100 followers, looking to boost their numbers? Right?

A post on my Blogging Calendar got 18 hits from Instagram today but the good news? Those are the ones with a really low bounce rate. So, yes, numbers matter, but it depends on what numbers you’re studying.

Set aside time for research and strategy

Social media can be fun and most often it is. But unless your time on social media is actually giving you returns in terms of your blog, then your time there is wasted.

Each day and week, I set aside time to study my strategy. I set goals at the start of the week on what I want to gain out of each social network. For instance, I could aim at improving engagement on my Facebook pages. For this, I would have to experiment on different types of content: images, videos, status updates, links, polls- and see where they lead me.

At the end of the week, I study insights on the chosen platform to see how well I have converted those goals. So the key here? Set a goal for each platform, each week. At the end of the week, check if you’ve hit those goals. If you haven’t, revise the strategy for the following week.

Here’s an example of my weekly social media schedule.

Cut back on scrolling

Do you realise that most of your time on social media feels ‘wasted’ because you spent time scrolling through the feed? And this is especially true of Facebook. But it’s also a fact that I get fantastic resources from the feed, so how do I combat this dilemma?

Two things.

  1. I don’t scroll through the feed. I use different techniques to find the content I want. I’m a part of  dedicated strategy groups on Facebook and that works great to help me make the most of my time on the network.
  2. I have a Chrome extension that eliminates the home feed completely. So, if I have to engage with someone either on their personal or business page, I have to intentionally go to their page to do so.

Why do this, you ask? Because, in the time you spend on Facebook, you could actually be doing other things such as creating fresh content, studying strategies and building a network of like-minded people. And you don’t need the News Feed for that. Really.

Are you wasting time on social media? I know the feeling. In this post, I break down 5 ways that you can stop doing that and make social media work for you. Included inside is a 4-week printable calendar that you can use for your own personal benefit. #Shailajav #Productivity #Bloggers #Blogging #Calendar #SocialMedia #SocialMediaTips #Blog #TimeManagement

*Pin image courtesy floral Deco  via Shutterstock

Shailaja V

Hi there! I'm Shailaja Vishwanath, a blogger with 12 years of blogging experience and a parent to a teen. I work as a digital marketing and social media consultant. From positive parenting tips to useful productivity hacks, social media advice to blogging advice, you'll find them all right here. Welcome to my blog.


Damyanti · September 11, 2018 at 4:32 pm

Excellent tips, Shailaja. I’m going to check out the pocket app cos send to Lindle seems like an amazing feature!

    Shailaja · September 11, 2018 at 8:30 pm

    That’s great, Damyanti 🙂 You will love it!

Inderpreet Uppal · September 12, 2018 at 7:30 am

Great helpful tips as usual. Pocket app I need to check.

    Shailaja · September 16, 2018 at 9:19 am

    Please do. You’ll love it, I promise 🙂

Anshu Bhojnagarwala · September 12, 2018 at 11:21 am

Shailaja, very useful tips, well, you always come out with some awesome insightful articles. I installed pocket on my phone, but somehow I couldn’t figure out how to use it, it’s still lying unused for months. I used to do Buffer when I did social media marketing for a few clients, for my own purpose, I could never make myself do it – maybe time I changed this habit. And, you are right, the scrolling down habit wastes more time than needed – I need to change that too.

    Shailaja · September 16, 2018 at 9:19 am

    Pocket is very simple. Let me know if you’d like me to do a Facebook Live on the group to share some of its lovely features. 🙂

Esha M Dutta · September 12, 2018 at 11:47 am

Very handy tips, Shailaja. I’ll definitely check out the Pocket App and see how effectively to use social media. In my case, I tend to under-utilize social media so the idea is to put it to optimal use. Well, something to get me started for the week. 🙂

    Shailaja · September 16, 2018 at 9:18 am

    That’s a good place to be in, not addicted to social media. But yes, you can definitely use it a bit more to promote your content and work out a strategy. Hope this helps 🙂

Anks · September 12, 2018 at 1:19 pm

These are good tips. I especially found the one about not scrolling very useful. will try and follow this!

    Shailaja · September 16, 2018 at 9:17 am

    Good to know, Ankita. Yes, scrolling is what takes us away from our to do list. Once that is eliminated, it becomes way easier to get things done. 🙂

Dr Shivangi · September 12, 2018 at 2:33 pm

Very useful tips! Came to know about the Pocket app for the first time and feel like giving it a try. Thanks a lot!

    Shailaja · September 16, 2018 at 9:16 am

    You’ll love it. Pocket is one of the best apps I recommend to everyone in the creative and online space. Let me know if you have any questions. 🙂

Vartika · September 12, 2018 at 2:38 pm

Excellent tips, Shailaja. Read this post at the right time, I needed this badly. Will definitely work on these tips and hope to sail through.

    Shailaja · September 16, 2018 at 9:15 am

    Good to know, Vartika. One thing you have to remember about social media is that it was designed to be social. So what time you spend on it should be maximised to ensure that while at the same time not distract you from the task at hand. 🙂

Zainab (@slimexpectation) · September 12, 2018 at 5:32 pm

As always a very well written =useful post. Always look forward and bookmarking. 🙂

    Shailaja Vishwanath · September 16, 2018 at 9:21 am

    Very happy. Thanks, Zainab 🙂

Modern Gypsy · September 12, 2018 at 7:01 pm

Excellent tips as usual, Shy! I didn’t notice Pocket’s send to Kindle feature – will have to check that out!

    Shailaja · September 16, 2018 at 7:40 am

    Thanks Shinjini. I hope you love Pocket as much as I do. 🙂

Shantala · September 12, 2018 at 8:18 pm

Really helpful tips, Shailaja. I rarely (if ever) just scroll on social media these days. And for some reason I don’t feel like I am missing out on anything. I mean I am for sure missing out on many updates. But I know the really important pieces of “news” will reach me anyway. I don’t need to spend my time hunting for it.

Oh and I started using the Pocket app (thanks to your recommendation), and I LOVE it. Thank you! 🙂

    Shailaja · September 16, 2018 at 7:40 am

    Yes I know. There is nothing you miss out. All the content is anyway there all the time. You’ll get to it when you get to it. JOMO is real 🙂 Most welcome about the Pocket app. I love them to bits!

Vidya Sury · September 13, 2018 at 10:37 pm

I realized the time-waste-tendency of social media scrolling years ago! The time saved is valuable. In fact, I don’t have any social media apps on my phone–I access notifications/mentions once or twice a day for exactly fifteen minutes. Of course, schedulers are a heaven-send. True that engagement matters more than numbers. Good tips here! Lists are my lifeline 🙂

    Shailaja · September 16, 2018 at 7:39 am

    Yes I remember your mentioning that. I find having the Buffer and Canva apps on the phone super help because I can reschedule content on the go. Time saver. Apart from Instagram, I don’t have any other social media apps on the phone either. Such a relief. 🙂

Jayanthy Govindarajan · September 14, 2018 at 1:11 pm

This is such a helpful post Shy. I mean, one can read any number of articles on productivity and find ways to get better. Your posts on productivity is an hit amongst us because it is doable. Thanks a ton for the printable.

    Shailaja · September 16, 2018 at 7:38 am

    Most welcome. I’m thrilled you like the printable. 🙂

JayanthyGovindarajan (@JayanthyG) · September 15, 2018 at 8:16 pm

Thanks for these lovely tips Shy! Every once in a while I am stuck with scrolling! Though I must accept I have changed a lot with the tips from you! I enjoy using buffer! It is really a helpful app. Also, do we have to add any plugin to send articles to Kindle? I have a doubt on that! Otherwise, I am enjoying the tips you share to make my social media time productive than it usually is! And, oh, I love the printable!

    Shailaja · September 16, 2018 at 7:37 am

    No plugin, Jayanthy. You will have a Kindle email address. You just have to configure your Pocket account to send your articles to Kindle via thos email address and it will automatically do it every day.

Saloni Singh · September 17, 2019 at 2:35 pm

What a wonderful blog Shailaja. Loved the tips. Will surely apply and share my experience. Thanks a ton!

    Shailaja V · September 17, 2019 at 3:56 pm

    Thanks a ton, Saloni. I am so pleased that you liked the tips. Please do try them and get back to me 🙂

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