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Instagram is one of the more popular social media networks these days. For one thing, people are seemingly tired of Facebook while Twitter appears to be a gathering place for outspoken discourse and opinions.

Naturally, a lot of bloggers and website owners would like to know how to drive Instagram traffic to their blogs, preferably without spending a dime in the process.

I started using Instagram, seriously and for business purposes, about a year ago. Before that I used to share pictures of whatever caught my fancy and that’s the good news. Because Instagram must be used that way. It’s among the more social of the sharing platforms.

When I launched my business in March, 2017, I didn’t realise that a good deal of my target audience hung out on Instagram. And over time, consistently, I’ve observed that Instagram users are the ones who will do the following:

a) Read my posts/ comment on them

b) Send me queries regarding my services

c) Send requests to join my support group

d) Subscribe to my blog’s newsletter.

It seemed foolish to not tap into the potential of this channel when it was able to send so much value my way. Over time, I have cut back on and automated my Twitter (which does send targeted traffic to some extent) and begun to focus more of my energy on Instagram.

There was only one problem. (Make that two, actually).

A) Instagram allows only one place to place links and that’s in your profile or bio. I couldn’t directly drive traffic to different blog pages or a services page using Instagram’s single link in the profile/bio, the way I could with Facebook, Twitter or Pinterest.

B) I have very few followers which means I can’t use the ‘Swipe up’ feature within Instagram stories, available only to verified accounts or those with over 10k followers.


What I originally did: Set up a Linktree account

The easiest alternative, especially when I didn’t want to spend money at this point of time, was to create an account with Linktr.ee

Linktr.ee is pretty awesome, since it allows you to create a custom link and then add multiple links, like a tree, to your bio.

For a long time, this worked great, especially since updating links on Linktr.ee is a one-click process.

But, over time, I realised something. People were clicking on the linktree links and then heading to my blog.

And this meant that instead of directing traffic to my blog from Instagram, I was sending traffic first to linktr.ee, which wasn’t really helping my cause.


Linktree Alternative: How I set up a landing page for Instagram

That’s when I stumbled upon the idea for a stand-alone landing page on my blog, that would be exclusively for those who were coming to my blog from Instagram.

It would mean a bit of setting up and for that, I’d need an hour with Canva, but that was it!

As you can see from the image below, I used the Linktr.ee interface as a guide to set up my own version of Linktr.ee on my blog.

There were a few advantages to doing this.

i) People were now landing directly on my blog, instead of a third-party platform. That means the bounce rate for my traffic from Instagram improved significantly and the traffic via Instagram went up by 3850% as compared to the previous period! (See image below)

ii) With Linktr.ee , I had a single link to all the latest posts on my blog. Of course, you can manually update each link when it goes live on the blog, but I came up with a simpler solution.

Instead of having a link to the entire blog, I now had a link to each main category of posts that I wrote on the blog. Thus, I had parenting posts, blogging tips and productivity hacks, all on the same page. 🙂

iii) People are more prone to hang around the blog and click around when it’s a landing page than when they have to go back to linktr.ee each time.

iv) More people signed up for my newsletter, even when they came looking for a blog post, because I was giving them direct access to my free resource library on the landing page. Neat, huh? 🙂

*Watch the detailed Canva video tutorial below on how I set up my landing page, so you can do this for yourself too.



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Would you like more direct traffic from Instagram? Want a lowered bounce rate and more engaged readers on the blog? Here is a free alternative to set up your own landing page and drive consistent traffic and newsletter subscribers via Instagram. #Blogging #Instagram #InstagramTips #BlogTraffic

Shailaja V

Hi there! I'm Shailaja Vishwanath, a blogger with 12 years of blogging experience and a parent to a teen. I work as a digital marketing and social media consultant. From positive parenting tips to useful productivity hacks, social media advice to blogging advice, you'll find them all right here. Welcome to my blog.

21 Comments

Suhasini · February 4, 2019 at 2:01 pm

Very nice idea actually and looking forward for your video too in this regard

    Shailaja · February 4, 2019 at 4:31 pm

    Thanks, Suhasini. I will be sure to share the video on the Facebook group as well 🙂

Starry · February 4, 2019 at 3:51 pm

Wow what a blog.Cant wait for the tutorial.Kudos to your hard work

    Shailaja · February 4, 2019 at 4:32 pm

    Thanks a lot, Starry. Glad you found it useful 🙂

Fernando · February 4, 2019 at 11:14 pm

I already use Instagram to promotion but I don’t use landing pages, is a good idea. I will see if it can improve my conversion. Thank you! 😀

    Shailaja · February 5, 2019 at 10:07 am

    Thanks, Fernando! Let me know how it works for you. 🙂

Eric · February 5, 2019 at 11:52 am

Hi, admin

I didn’t know about linktr before. Thanks for giving this useful information. I will share your article.

Thanks

jayp · February 5, 2019 at 1:59 pm

Hi thanks for this good article

Eric · February 6, 2019 at 1:22 am

This is one of my favourite post thanks for great article. instagram is really good Platforum for social media and I also wanna grow my business socially you make good articles. just keep up the good work

Vidya Sury · February 6, 2019 at 2:36 pm

Believe it or not, just yesterday I wondered why you didn’t do a post on Instagram traffic and here it is. I haven’t figured out link tree yet but I will try to do so now. Looking forward to the video tutorial. Thank you Shailaja.

    Shailaja · February 7, 2019 at 7:57 am

    Ask and you shall receive? 😉

    Linktree is super simple, actually. And the video tutorial for this landing page should be up on the You Tube channel tonight or tomorrow, Vidya. Thanks so much for the vote of confidence.

Mansi Rana · February 8, 2019 at 11:59 am

Thanks for your post Shailaja. We all know very well that Instagram is a popular and excellent platform for social media, plays an important role in increasing our business socially. So your post is going to be very useful and helpful for everyone. Keep writing

    Shailaja · February 23, 2019 at 5:58 pm

    Thanks Mansi 🙂 I am hoping more people find it useful. So glad for your kind appreciation.

sheri · February 22, 2019 at 12:41 pm

Great post on Instagram, it’s becoming very important to maintain Instagram for growing traffic.

Atulmaharaj · February 23, 2019 at 3:49 pm

I’d used linktree some time back and discontinued due to the same reason as yours. The idea of having a separate landing page for Instagram does sound a good idea.

    Shailaja · February 23, 2019 at 5:59 pm

    It has definitely made a difference to my referral traffic from Instagram and has vastly improved the blog’s bounce rate. Do try and let me know, Atul 🙂

Nidhi · April 23, 2019 at 11:16 am

Thank you for sharing this informative post Shailaja. We all agree that Instagram is one of the most popular social media platforms and your post is really gonna help a lot of people.
Keep posting.

Neha Rathi · July 4, 2019 at 6:13 pm

Thank you Shailaja for this in-depth article. Instagram is a powerful social media platform and we can’t ignore it. You have shown exactly how we can get traffic from Instagram and that too with very less efforts. Keep writing such unique blog posts.

Pooja Priyamvada · September 3, 2019 at 9:54 pm

Loved this, thanks

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